Cinematic video hero
Full-bleed garden footage sets the mood in a second, with a pause control for accessibility and a lightweight poster image for slow connections.
case study · urbanist landscaping
A cinematic landscaping site with an AI assistant that never clocks off.
Urbanist Landscaping designs and builds outdoor spaces across Tauranga and the Bay of Plenty. We built a website that feels as premium as their work, plus an AI assistant that answers early questions around the clock.
- client
- Urbanist Landscaping
- industry
- Landscape design · Bay of Plenty
- what we built
- Brand website, AI assistant, SEO
- live site
- urbanistlandscaping.co.nz
The brief
Landscaping is a visual, high-value purchase. Homeowners want to see finished work near them and get a feel for cost before they invite anyone round.
Urbanist needed a site that matches the quality of their builds, shows projects from the Mount to Pāpāmoa, and handles the steady stream of early questions (what to plant, what a deck costs, whether a pergola needs consent) without tying up the team.
What we built
Project portfolio
Completed projects across Mount Maunganui, Ohauiti, The Lakes, Maungatapu and Pāpāmoa, each with a short story about the brief and the build.
AI landscape assistant
A chat assistant set up to answer questions about Bay of Plenty planting, ballpark costs and council rules, and to hand serious enquiries to a real consultation.
Services made simple
Design, hardscaping, planting and maintenance, each broken into plain-English deliverables so homeowners know exactly what they are buying.
Consultation requests
A short, friendly form that goes straight to the team, plus contact details on every page for people who would rather call.
Local search foundations
Landscaping-specific structured data with service area, location and opening hours, and page titles built around Tauranga and Bay of Plenty searches.
A closer look
On a phone, the video hero, headline and consultation button fit on one screen, and the menu opens into a full-screen sheet that is easy to use with one thumb.
Images are sized for each screen, so the portfolio stays sharp on a new iPhone without punishing an older Android on mobile data.
Under the hood
The site is built with semantic HTML and Tailwind CSS, with the AI assistant connected to a hosted language model behind a prompt designed for Bay of Plenty landscaping. Forms are handled by Netlify, and there is no CMS or plugin layer to keep patched.
- HTML
- Tailwind CSS
- JavaScript
- AI model integration
- Netlify Forms
- LandscapeService schema
The result
Urbanist now has a site that looks the part for premium projects, and an assistant that turns “just browsing” into informed, qualified consultation requests.
Homeowners get useful answers straight away, and the team spends their time on site visits instead of repeating the same early answers.
- AI answers on planting, costs and council rules
- 24/7
- completed projects showcased across the Bay of Plenty
- 6
- Google Lighthouse SEO score (mobile)
- 100
Lighthouse measured 7 October 2026.
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