Every price published
Walks, visits, extras and the small print, all on the page. No sign-up fees, no surprises, and the same price you see is the price you pay.
case study · bay paws
A Tauranga pet-care website where every price is on the page.
Bay Paws is Bianca’s one-on-one dog walking and pet sitting business in Tauranga. We built a website that earns trust quickly, answers the price question up front and makes booking a meet and greet effortless on a phone.
- client
- Bay Paws
- industry
- Pet care · Tauranga
- what we built
- Website, local SEO, calculator
- live site
- baypaws.co.nz
The brief
Pet owners choose a walker on trust and price. Most pet-care sites hide their prices behind a phone call and say little about who will actually turn up at the door.
Bianca needed a site that makes her approach clear (one-on-one walks, never more than two dogs, always her), shows every price without a phone call, and turns a late-night browse into a booked meet and greet.
What we built
Weekly cost calculator
Pick a service, walks per week and number of dogs to see a weekly cost, with a nudge when booking more would unlock the regular-client discount.
Trust, shown not told
An example visit report shows owners exactly what they will receive after every walk: photo, time out, distance, food, water and toilet stops.
Local SEO
Suburb-by-suburb coverage from Bethlehem and Ōtūmoetai to the Mount, structured data for the business, its services and FAQs, and titles that match how locals search.
One-tap contact on mobile
A sticky bar puts Call, Text, WhatsApp and Book under the thumb, which is where most pet owners make the decision.
Light and dark mode
Comfortable to read at 6am or 11pm, and it follows the phone’s own setting by default.
A closer look
Most bookings start on a phone, so the mobile layout leads with the promise, the starting prices and a big booking button, with the contact bar always in reach.
The site is hand-coded with no page builder or plugins, so it loads quickly on a patchy connection at the dog park.
Under the hood
Bay Paws is a hand-coded static site: semantic HTML, modern CSS and a little vanilla JavaScript for the calculator and theme switch. Bookings go through Netlify Forms straight to Bianca’s inbox, with no database to maintain.
- HTML
- CSS
- Vanilla JavaScript
- Netlify Forms
- LocalBusiness schema
- FAQ schema
The result
Bianca has a site that does the explaining for her: who she is, how she works, what it costs and how to book, in a design that feels as friendly as the service.
Because every price and suburb is on the page, enquiries arrive from the right people in the right areas, already knowing what to expect.
- homepage weight, against a 1.2 MB median for Tauranga web studio homepages
- 0.5 MB
- of JavaScript, against a 321 KB local median
- 4.7 KB
- Google Lighthouse score for SEO, accessibility and best practices (mobile)
- 100
Measured 7 October 2026. Local medians are from our review of 17 Tauranga and Bay of Plenty web design company homepages.
Want a site that wins local trust?
Clear prices, real proof and easy booking turn local searches into customers. Tell us about your business and we will show you how.