case study · eltom homes

A 3D tiny-home builder with live pricing and plans drawn on demand.

ELTOM Homes builds tiny homes for buyers across New Zealand. We built a website where buyers design their own home in 3D, see the price change with every choice, and walk away with a set of concept drawings. All before they talk to anyone.

client
ELTOM Homes
industry
Tiny homes · New Zealand
what we built
3D configurator, web app, SEO
ELTOM Homes 3D builder at dusk: a tiny home with glowing glazing beside the configuration panel showing $125,000 NZD

The brief

A tiny home is a considered purchase. Buyers want to see the options, understand what is included and know the price before they make contact, and every builder spends hours answering the same “how much would it be with…?” questions.

ELTOM wanted a website that does the explaining: show the range, let buyers configure a home that suits them, be honest about what the price does and does not include, and turn that interest into a qualified enquiry with a full specification attached.

What we built

Real-time 3D builder

Three sizes from 15 to 32 m², foundations, interior and exterior finishes, all rendered live in the browser. “Look inside” dissolves the roof so you can see the layout.

Day, dusk and night

One tap changes the time of day, so buyers can see how the glazing glows once the sun drops. A small touch that sells the feeling, not just the floor area.

Live NZD pricing

The price updates with every choice and spells out what is excluded, such as site works and delivery, so there are no surprises later.

Concept drawings on demand

Each design generates a three-sheet concept set: site plan, floor plan and elevations, and a section, with a schedule of every finish.

Rental yield calculator

A “what could it return?” model for buyers thinking about short-stay income, with the assumptions and disclaimers right where they belong.

Share and enquire

Builds can be shared by link, and the quote request sends ELTOM the full specification with an itemised price, so the first conversation starts at the right place.

A closer look

Auto-generated concept drawing sheet A-02 with floor plan, front elevation, side elevation and a schedule of finishes
Concept drawings are generated from the buyer’s own configuration: floor plan, elevations and a full schedule.
ELTOM 3D builder in daylight showing The Nomad tiny home at $85,000 NZD
The base model in daylight. Every option updates the 3D view and the price instantly.

Most buyers start on their phone, so the builder was designed for touch first: the 3D view sits up top, the options slide up in a sheet, and the price and call to action are always in reach.

The whole experience runs in the browser with nothing to install, and the scene is tuned to stay smooth on mid-range phones.

ELTOM Homes website on a phone

Under the hood

The 3D scene is built with Three.js and driven by a pricing and specification model, so the price, the 3D view and the drawings all come from one source of truth. The site is static and deployed on Netlify, with privacy-friendly analytics.

  • Three.js
  • JavaScript
  • Tailwind CSS
  • SVG drawing engine
  • Netlify
  • Plausible Analytics
  • Product schema

The result

Buyers can now explore the whole range, price their own home and see it drawn up in minutes, at any hour, without waiting on a callback.

Enquiries arrive with a full specification and price attached, which means fewer back-and-forth emails and conversations that start with “when can you build it?” rather than “how much is it?”.

home sizes to configure, from 15 to 32 m²
3
of concept drawings generated for every design
3 sheets
Google Lighthouse score for SEO, accessibility and best practices (mobile)
100

Lighthouse measured 7 October 2026.

Next case studyBay Paws Local service website · Pet care · Tauranga

Want a configurator that sells for you?

If your customers need to choose options before they buy (homes, furniture, signage, trailers, decks), a configurator with live pricing can do the selling. Tell us about your product.